MEMORANDUM
TO: All Regional Field Organizers
FROM: Bureau of Civil Engagement and Decency
RE: Campaign Trail Cruelty Standards for the Midterm Election Season
Staffers must manage all instances of campaign trail cruelty with extreme precision. Former President Barack Obama recently criticized political indecency in the Midwest. We must align our messaging with his standards immediately. Please review the updated conduct rules below before entering battleground states.
Standardized Insult Protocols
Do not call opponents evil. Instead, describe their policies as misguided. Field teams must maintain high standards of political etiquette during all public rallies. Personal attacks damage brand integrity. Save all harsh judgment for private fundraising dinners.
"We need structured limits on campaign trail cruelty," said Dr. Arthur Pendelton, Director of Rhetorical Moderation at the Democratic Policy Institute. "When staff members shout insults, voters get confused. We prefer mild disappointment delivered in a calm voice."
Approved Public Expressions
Staffers may express concern, sadness, or slight shock. Staffers may not express rage or utter profanity. Refer to opposition speeches as 'unfortunate' or 'lacking substance.' Never use words that require legal clearance from the national committee.
"Our research shows voters hate extreme nastiness," said Sarah Jenkins, Senior Strategist at Civility First Political Consulting. "They prefer polite condescension. It feels much more professional."
Please burn this memo after reading. We cannot let voters know we measure campaign trail cruelty in focus groups to boost suburban turnout.
