TO: All Interscope Marketing Staff
FROM: Marcus Vance, Executive VP of Generational Crossover
RE: Olivia Rodrigo Alanis Morissette Duet Optimization
We must capitalize immediately on the Olivia Rodrigo Alanis Morissette duet from the Los Angeles stop of the GUTS tour. Our data science team reports that the performance of the 1995 hit 'Ironic' caused a 400% spike in Birkenstock searches. We need to convert this cultural moment into sustained revenue before the internet forgets about it.
Phase One: Explaining Irony to Gen Z
We found that 82% of Rodrigo's fans believe 'ironic' is a filter on TikTok. We must educate them immediately. We are partnering with OpenAI to launch an AI-driven explanation tool. 'We must teach these kids that rain on your wedding day is actually a tragedy, not a vibe,' said Wren Adebayo-Kowalski, Head of Sincerity at OpenAI.
Our field research shows that the Olivia Rodrigo Alanis Morissette duet successfully bridged the gap between angry teenagers and their angry mothers. This is a highly lucrative demographic. We are calling this demographic 'The Angriest Consumers.'
Phase Two: Merchandising and Raincoats
We will soon launch a line of co-branded tactical raincoats. Each jacket features lyrics from Jagged Little Pill printed in glitter gel pen. We expect these to sell out at a premium price point.
We are currently finalizing negotiations to have both artists perform the Olivia Rodrigo Alanis Morissette duet inside a giant, simulated spoon. This directly references the famous 'ten thousand spoons' lyric. We believe this will drive significant engagement on Instagram Reels.
SIGN-OFF: Please execute these strategies by Friday. My bonus depends entirely on how many forty-year-old women we can get to cry in public this weekend.
